With a total of 20 years of expertise—10 years in the construction industry and 10 years in corporate accounting services—she has a proven track record of streamlining processes and cultivating strong client relationships.
In her current role at one of Triide’s Singapore offices, Aprilina oversees daily operations, ensuring effective service delivery and implementing strategic initiatives to strengthen the firm’s market position. Previously, as Sales Director at CPA Services Pte Ltd (previously known as CPA Connects Pte Ltd), she played a pivotal role in the adoption of innovative cloud accounting solutions, significantly enhancing client service delivery.
Aprilina’s earlier experience in the construction sector includes leading market expansion efforts and managing high-profile projects, showcasing her aptitude for cross-border coordination and client engagement. Notably, she became the first Platinum partner for Xero in Asia in 2017, successfully onboarding around 500 SMEs within three years from 2013. In recognition of her outstanding contribution to the field, she was awarded the Asia Partner of the Year in 2017.
Known for her collaborative approach, Aprilina has successfully mentored teams and supported junior staff, fostering a culture of continuous improvement within the organization. Her dedication to driving transformative change and achieving success in niche markets underscores her commitment to excellence. Aprilina’s passion for growth, combined with her extensive experience across multiple sectors, makes her a key asset in the corporate services landscape.